Ebebek Digital Experience x Frank
Designing a well-structured Shopping Experience for Parents: The e-bebek Web and Mobile Design Project
We design digital experiences that make everyday decisions easier. For e-bebek, one of Türkiye’s most trusted baby-care retailers, our work focused on creating a unified e-commerce experience across web and mobile. The goal was simple: help parents find what they need quickly and confidently through clear design, intuitive navigation and modern shopping flows.
Project Overview
e-bebek offers a large product range for new and expecting parents, from daily essentials to long-term baby-care products. With thousands of items and a highly active customer base, the digital experience needed to feel intuitive, warm and reassuring.
We redesigned the mobile application and website with a user-centred, mobile-first approach — focusing on clear navigation, simplified shopping flows, and a warmer visual language that reflects the brand’s supportive experience for parents.
Goals
From a Large Product Inventory to a Clear and Parent-Friendly Experience
Parents shop under time pressure, often using mobile devices while multitasking. The experience needed to remove friction, offer clarity and support quick decision-making.
We aimed to create a digital environment that:
- Simplifies product discovery through intuitive navigation and filtering
- Aligns web and mobile experiences under a unified design system
- Improves visibility of categories, campaigns and essential products
- Supports quick checkout and easy cart management
- Offers a consistent visual identity that feels friendly and trustworthy
- Optimizes mobile usability for on-the-go shoppers
The result is a design built around real user behavior and everyday needs.
Our Role
Designing Web and Mobile Experiences That Work Together
Frank led the end-to-end design process, ensuring consistency and clarity across all digital touchpoints.
User Experience Design
We restructured the full information architecture, organizing thousands of products into a simple and predictable hierarchy. The flows for browsing, filtering, product detail exploration and checkout were redesigned for speed and ease.
UI Design
We created a soft, friendly and modern visual language. Colors, typography, spacing and component structure were shaped to reflect e-bebek’s approachable brand personality.
Design System Development
A flexible and scalable design system was built to support both the web platform and the mobile application. Components, cards, forms and icons are fully reusable across platforms.
Mobile Experience
We designed a mobile interface optimized for quick tasks such as:
- Adding items to cart
- Checking stock
- Scanning campaigns
- Completing fast checkout
Product Detail Optimization
Product pages were structured to highlight key information such as age suitability, product specs, reviews and availability.
Why It Matters
Parents look for speed, clarity and trust when shopping online for their children. A strong digital experience improves both conversion and customer satisfaction.
The new e-bebek designs:
- Reduce friction in shopping journeys
- Improve product discovery across web and mobile
- Strengthen the emotional connection through friendly visual identity
- Support fast in-app and online purchases
- Create a unified experience that works across devices
The result is an e-commerce experience designed for real life and real families.
Want to Learn More?
Frank designs digital products, e-commerce platforms and mobile applications that help brands grow with clarity and consistency.
If you want to improve your retail experience across web and mobile, we are ready to collaborate.